Marketing automation for small teams
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Contact and Lead List Management:
Best Practice Guide
“An ounce of prevention is worth a pound of cure”
Bad addresses, low engagement, old lists, lack of segmentation can all lead to issues with e-mail campaign delivery.
This guide gets you through the ground work – manage your lists right and you’ll reap the rewards.
- Get best practice tips on how to set up your contact lists for easy management
- Determine why where you store your data matters
- Learn the SPRUCE methodology for cleaning data
- Understand data decay and what you can do about an ageing contact list