US +1 650 600 3955 | EU +43 720 115 215 office@7sheep.net
21 Reasons to Engage in Digital Marketing

21 Reasons to Engage in Digital Marketing

The rise of social media and the ubiquity of the internet mean that people are more used to immediate gratification than ever. As a marketer, you can take advantage of this faster communication by reaching out to leads and customers through various channels in order to speed the sales cycle or maintain customer loyalty.   These 21 statistics show why the strategic use of digital marketing (social media, blogs and email) can boost revenue and profits more than non-digital methods: Social Media Both B2B and B2C marketers use an average of 6 social media platforms to distribute content.   Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%) Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%) – Content Marketing Institute 2013 Among leading companies, 70% rate inbound site traffic from social media activity to be “valuable” or “very valuable.” – Aberdeen Group 2013 By spending as little as 6 hours per week focused on social media marketing, 64% of marketers see lead generation benefits, and nearly half say their marketing expenses have decreased. – Social Media Examiner 2013 72.6% of salespeople using social media outperformed those sales people not using social media. Of the 21.7% of salespeople who said they were not using social media, 18.9% said they didn’t see the value and 45% said they didn’t understand it. – A Sales Guy Consulting 2013 Experience matters:  Marketers who had 2 or more years’ experience in social media marketing cited the following as directly attributable to social media. Increased exposure for their business (95%) Increased website...