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Clean data: What we mean and how can you do it right?

First, let’s get it out of the way: Data cleaning is invariably dull. It’s repetitive work and you need an eye for detail. But, I think we’ll all agree, it is essential. A lot of our clients struggle with the concept and execution of clean data when we talk about it. Let’s break it down: What do we mean by clean data and how do you do it? What is clean data? Essentially, for us, there are two parts. One part is clean according to 7Sheep and the other is clean according to ‘humans’. The first part is what can be harder to communicate. Part of an IBM definition of a clean data set is: All data types are accurately identified. All columns contain the same data type. For example, in a numeric type column, there are no alpha-numeric strings. Essentially, that’s it! Simple! Or is it? Something as simple as a telephone number can be stored as the correct number but still be ‘unclean’/invalid according to the database. In 7Sheep, a telephone field is a numeric field option with a few special characters (+, (.)) allowed. However, different cultures write telephone numbers in a variety of ways so, someone could be forcing an invalid result by separating digits with a full stop (period). The phone number may be correct but the way it is stored is not. Your data isn’t clean. 7Sheep is a program, when all’s said and done, it responds to your commands and does what you tell it to. Clean data is entirely in your control. How can you clean data? In 7Sheep it’s a...

Capterra’s 10 smart questions to ask during a demo, answered!

We get really excited about product demos! Why? The main reason is that we get to engage with potential clients and have a conversation with them! These conversations let us see their reactions to features and then start to build up an understanding of their needs. All of this can be really informative later for better onboarding. I read this blog article in Capterra about 10 smart questions to ask during a demo, I hope these are pretty standard questions during a demo. We’d like to move the conversation forward… so, to make both our lives easier, here are our answers to Capterra’s 10 questions: 1. What kind of support will I get? To start with, we price based on support. Data is not the main cost of each plan – this is why you have limitless contacts. However, users need support whether they have 600 or 6,000 contacts in a database. Strong support is important. We endevour to match every client with support staff in as close to your time-zone as possible. This is your contact person. We think that the consistency in support is super important – it is also much faster to understand where you are with the tool/match it up to difficulties you had in the past and, frankly, build a relationship with you if you only talk to one person wherever possible. The level of support does depend on the type of account that you have. Entrepreneur: This is e-mail support. You send us e-mails, we will reply. Probably with very helpful advice. Definitely with information on where you can find out more. Small...

How a simple tool can help you get great content and headlines

Content marketing may be hugely important to your business but what do you do on the days that you feel uninspired? Well, the very simple to use and free Portent’s Idea Generator is what you are looking for. From a simple keyword input it can help you develop content ideas by generating blog titles. And it even gives hints on ingredients to include within your article (my favourite so far – “19 things wikipedia doesn’t know about content generation”) To show you how quickly this works, I’ve taken 7Sheep as an inspiration and built 3 auto-generated headline examples and text from it. What everybody is saying about data Data driven marketing helps you to get to know your prospects and leads much better than ever before. Data can enrich your marketing strategy when used correctly and a tool such as 7Sheep can help you harness the power of that data. Why marketing automation will change your life Simple! Marketing automation saves your businesses time and money on the one-hand whilst seeing an increase in ROI, engagement and renewals on the other! 15 Reasons you should be talking about 7Sheep Because 7Sheep is marketing automation made easy and achievable. We combine the tools you want with the features you need in one stripped-back, self-service application. No more separate spreadsheets, online event, survey and e-mail marketing tools. 7Sheep brings it under one application. 7Sheep is the only affordable online tool that enables you do your business, better. With 7Sheep you can automate engagement. Automation means not only can you get on with more important work and save time but also improve...

New 7Sheep Manual and Help

We’ve had such a roll-out of new features recently, we’re delighted to let you know that we have also gone live with a new manual for 7Sheep. All the information that you need – now in an even easier format! We’ve also put in a new help button – hopefully large enough that everyone can find it! The contents of the manual can be searched for directly from 7Sheep and you can read the content there too – stripping away the need to have more than one window open. Of course – you can chat to us if we’re online and/or send us a message directly from within the tool. Contact us to find out more! Or, sign up for a free trial and see why 7Sheep is marketing automation made...

Create Powerful Personas

Creating a persona helps all marketers (and startups!) produce that person who will use / interact with your product or service. Building a great persona ensures that you are not only targeting the right people with your marketing narrative but also ensures that you look at the delivery of that product or service from the point of view of your client. Far from being a purely marketers task, often great personas can come from outside of your marketing team. We have included our entire team in the building of personas in the past – it has challenged our developers to look at the end-user of the product and across the board has provided valuable input. This runs through from product development to client and partner relations as well as helping define marketing campaigns. In fact, the fantastic tool personapp (more later!) said that “the act of creating it has as much value as the artefact you will be creating” and this is entirely true. How to build a persona You’re not just building a caricature – this is a person. We recommend you start with a user that you already know of – this gives you a real basis to flesh out a starter. What are the points here that are then a commonality which may feed into your created personas? You need to focus on: Who Who is this person? What is their age? gender? position? role? Habits Building from the who, what behaviour traits do they possess, what are their habits? (these could be vital into finding and utilising the correct marketing channels). Who are they working...