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A round up of the top 2015 Marketing Predictions

We’ve read and pulled together marketing predictions from thousands of lists(1) for 2015 so you don’t have to! So, let’s gaze into that crystal ball… Content content content Almost every single predication sees the rise in original content, more investment in content for marketing and figures that cite anywhere from 200% upwards for the additional amounts generated. The consensus is that better content will not only help with the new Facebook algorithms but that content will be seen to be working closely together with SEO. with a side order of interconnected content… And users are going to expect to see consistency across channels and means of delivery. And this includes between social media accounts. People want the content to work together and be consistent. which will definitely include… video The rise of video content is universally accepted across almost all prediction lists. Forbes states that one minute video can represent as many as 1.8 million words. And across almost all predictions there is a common idea that we have not seen the end to the rise of video. Demos, explanations, brands, placements the trend for video content is just going to increase. but also will include visuals. A higher investment in visuals, infographics and clever visual branding will be a growing trend for 2015. Through all of this we will be transparent… This is one of my favourite trends that has been highlighted. We are moving away from story-telling as consumers and clients become more discerning and sophisticated in their approach, and we are truth-telling. Indiana Jones asserted that archeology is about facts not truth, 2015 is the year...

Austrian Startup Advent

We are really excited that 7Sheep was chosen to be part of the Austrian Startups’ advent calendar! And we’re today! Check it out – especially if you’re thinking of starting, or have a 7Sheep account! You should know that there is a great saving to be had on Day 18! http://austrianstartups.christmas/window/18 So share in the holiday spirit! There are also some great deals being offered every day in December, by us and 23 other amazing Austrian...

Translate strategically for worldwide reach

Science Magazine has an article this week discussing a new map which shows the best languages to use online if you want to influence the world. The article refers to the creation of a map which shows how multilingual people transmit information and ideas – it is based on bilingual tweeters, translations of books and multilingual Wikipedia edits. English is the central hub language (that’s how 7Sheep works too!). It shows how, as a marketer, reaching out to different languages can influence your online reach. And this is fascinating to track those channels. “The network maps show what is already widely known: If you want to get your ideas out, you can reach a lof ot people through the English language. But the maps also show how speakers in disperate languages benefit from being indirectly linked through hublanguages large and small.” At 7Sheep we’re determined to give you the tools you need to easily launch online campaigns in multiple languages – but allow you to store all your campaign data in one place from the back end. Now, picking a second language may be a clear choice – for example, here in California the obvious supportive choice would be Spanish. However, targeting another language for translation because this offers a potentially greater reach is an interesting idea and this kind of tool can support that...

How to sync Facebook events into your calendar

Facebook may have a nice looking new calendar (https://www.facebook.com/events/calendar) but I want all my events in one place. And, I also need my team to see when I’m busy. I’ve just linked my Facebook calendar to my Google calendar. This is the single most useful thing I have done for my self organisation this week! In the future, we will be inviting people to onboarding sessions via Facebook and by getting all my Facebook events into one place, so it also means I won’t have to duplicate entries across calendars. Facebook’s help for getting the link to your calendar is pretty rubbish. Here’s my attempt to be better. !NOTE! When I was looking for how-to guides for this I found many that were probably right but were no longer correct with the change of Facebook’s UI. This is valid for the current user interface (Dec ’14). There are two methods you can use to get Events into your calendar. To get birthdays in your calendar you need to follow the second method. From an Event STEP 1: From the event page open up the additional menu with the three dots and choose ‘Export Event’ (*) STEP 2: Now simply copy the URL it gives you. STEP 3: That’s it for Facebook! Now you need to get it into your calendar – if you need help with this we link to some how tos at the bottom of this post. From Upcoming Events Go to all your upcoming events here: https://www.facebook.com/events/upcoming (note! you need to be logged into Facebook) In the right hand menu underneath “Events happening this week”, you’ll...

Top 5 must-read marketing blogs/publications

These are the top 5 that I make time for. There are many many more in my bookmarks but I forced myself to limit it and if I had to have access to only as many as I have fingers on my hand, I think it would be these. They touch on different aspects of marketing and each have their own strengths. What are your go-to blogs/publications? Content Marketing Institute http://contentmarketinginstitute.com Oh yes. Amazing. Just amazing. It’s my go to for refreshing serious insights into content marketing. Most recently enjoyed article is actually from today, talking about ‘curated’ content vs original content. http://contentmarketinginstitute.com/2014/12/how-to-curate-content/. I can’t underline enough how great and/or useful this blog is for this marketing vertical. It’s a struggle that we have internally and this is an article I’m going to be sharing with the team! Marketing Profs http://www.marketingprofs.com/marketing/library/articles/ Marketing Profs. Incredible in terms of how easy it is to scroll through different marketing topics and how relevant a lot of their articles can be. I generally check this as they also cover ‘marketing automation’ as a topic. The most read section for me on this site, if I’m honest, is e-mail marketing. Chief Marketing Technologist blog http://chiefmartec.com From my perspective, someone who has since the start of my career blended tech, marketing and communications, I love the term Marketing Operations (and I suppose it also makes 7Sheep and me inevitable somehow). The blurring of the lines, especially with digital marketing and communications is making it even more so. Welcome to Chiefmartec where each element happily coexists. Brian Solis http://www.briansolis.com Actually love this. Brian Solis as a...